TEAM
IRELAND AND FIAT ANNOUNCE FOUR-YEAR PARTNERSHIP TO DRIVE OLYMPIC PERFORMANCE
Photographed
Left to Right: Peter Sherrard (CEO of
the Olympic Federation of Ireland), Kate O’Connor (Paris 2024
Olympian,
Heptathlete and Fiat ambassador), John Saunders (Managing Director at Fiat
Ireland), Catherine Tiernan (Commercial Director of the Olympic Federation of
Ireland) and Ciaran Cusack (Communications and Brand Manager at Fiat Ireland).
The Olympic Federation of Ireland and Fiat are
announcing a new four-year partnership, which will see the iconic Italian car
brand become the Official Car Partner of Team Ireland through the Milano
Cortina 2026 Winter Olympic Games and the Los Angeles 2028 Summer Olympic
Games.
The partnership is focused on supporting athletes’
performance by providing transport solutions to aid training, competition, and
day-to-day commitments. Under the agreement, a dedicated fleet of Fiat vehicles
will be made available to athletes and sporting National Governing Bodies.
This fleet includes:
•
Three all-electric Fiat Grande Pandas, forming a
sustainable ‘athlete pool’ of vehicles to facilitate eco-friendly travel to
training, competitions, and official engagements.
•
A Fiat Scudo Van and a Fiat Scudo Crew Cab,
designated for use by National Governing Bodies to support broader team
logistics and operations.
Peter Sherrard, CEO of the Olympic Federation of
Ireland, welcomed the partnership as one that will deliver tangible benefits to
athletes:
“Fiat’s support
will help athletes by removing a significant barrier and cost that they face in
getting to and from training and events, we want our athletes to focus on
performance, and this is a real enabler in that area. The fact that the athlete
vehicles will be all-electric is also important to us as the OFI ensures that
every part of our operations is as sustainable as possible.”
Fiat has a long heritage of support for the Olympic
movement and was the main sponsor of the 2006 Winter Olympics in Turin. It will
continue this relationship at next year’s Games in Milano Cortina through
parent company Stellantis which is providing Fiat vehicles as part of a fleet
for the event.
John Saunders, Managing Director of Fiat Ireland,
said,
“We are
absolutely thrilled to be partnering with the Olympic Federation of Ireland
over the next four years. Fiat’s rich history with the Olympics makes this the
perfect partnership for us. As a team, we cannot wait to do our best in
supporting our athletes on the road to LA in 2028. We have great confidence in
what we can achieve together.”
Paris 2024 Olympian, Heptathlete and Fiat
ambassador, Kate O’Connor, said transport can often be a challenge for
athletes, so having Fiat’s support will be a game changer,
“Getting to
training and competitions isn’t always easy, especially when you’re juggling
schedules and relying on public transport or lifts. Having access to a pool of
Fiat vehicles will take a big weight off and give athletes one less thing to
worry about. It’s a real boost to know we will have that support behind us.”
---ENDS---
For Further Information:
Ciaran Cusack, Communications and Brand Manager,
Fiat Ireland
Mobile:
086 1956413
Heather Boyle, Head of Communications, Olympic
Federation of Ireland
About Fiat Ireland
Established in Turin in 1899, FIAT is one of the
oldest brands in the world with a 125-year-long tradition in the design of
small and medium-sized city and family cars and light commercial vehicles.
Today it is a global brand whose mission is to make relevant mobility
accessible to everyone, everywhere. Fiat Ireland has been in the Irish market
for over 100 years and is part of Gowan Auto, the exclusive importer and
distributor of Alfa Romeo, Citroën, DS Automobiles, Fiat, Fiat Professional,
Honda, Jeep, Opel, and Peugeot in the Republic of Ireland. Gowan Auto, a member
of the family-owned holding company, the Gowan Group, recently made a
significant commercial investment in a new Citywest premises, to future-proof
the business and to meet its dealer partners’ sales, parts, technical and
aftersales needs, more readily. The company has set its sights on considerable,
sustainable growth in the coming years, with much emphasis being placed on
strengthening its franchise Dealer Networks.
About the Olympic Federation of Ireland
The Olympic Federation of Ireland (OFI) is dedicated
to supporting Irish athletes and coaches achieve success on the world stage,
fostering a culture of excellence, and inspiring the next generation.
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